Rojas-Méndez, José I: search on Z-Library

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1

The nation brand molecule

Stuart Roper, Dr Leonor Vacas de Ca, Dr, Rojas-Méndez, José

Journal:

Journal of Product & Brand Management

Year:

2013

Language:

english

File:

PDF, 322 KB

english, 2013

2

Testing self-congruity theory in the context of nation brand personality

Rojas-Méndez, José I., Papadopoulos, Nicolas, Alwan, Mohammed

Journal:

Journal of Product & Brand Management

Year:

2015

Language:

english

File:

PDF, 445 KB

english, 2015

3

Identity, culture, dispositions and behavior: A cross-national examination of globalization and culture change

Cleveland, Mark, Rojas-Méndez, José I., Laroche, Michel, Papadopoulos, Nicolas

Journal:

Journal of Business Research

Year:

2015

Language:

english

File:

PDF, 1.25 MB

english, 2015

4

Demographics, attitudes, and technology readiness

Rojas-Méndez, José I., Parasuraman, A., Papadopoulos, Nicolas

Journal:

Marketing Intelligence & Planning

Year:

2017

Language:

english

File:

PDF, 250 KB

english, 2017

5

Why Canadians give to charity: an extended theory of planned behaviour model

Mittelman, Robert, Rojas-Méndez, José

Journal:

International Review on Public and Nonprofit Marketing

Year:

2018

Language:

english

File:

PDF, 596 KB

english, 2018

6

Avoiding Television Advertising: Some Explanations from Time Allocation Theory

ROJAS-MÉNDEZ, JOSÉ I., DAVIES, GARY

Journal:

Journal of Advertising Research

Year:

2005

Language:

english

File:

PDF, 287 KB

english, 2005

7

Determinants of Student Loyalty in Higher Education: A Tested Relationship Approach in Latin America

Rojas-Méndez, José I., Vasquez-Parraga, Arturo Z., Kara, Ali, Cerda-Urrutia, Arcadio

Journal:

Latin American Business Review

Year:

2009

Language:

english

File:

PDF, 402 KB

english, 2009

8

Measuring and Positioning Nation Brands: A Comparative Brand Personality Approach

Rojas-Méndez, José I, Papadopoulos, Nicolas, Murphy, Steven A

Journal:

Corporate Reputation Review

Year:

2013

Language:

english

File:

PDF, 271 KB

english, 2013

9

Brand personality: theory and dimensionality

Davies, Gary, Rojas-Méndez, José I., Whelan, Susan, Mete, Melisa, Loo, Theresa, Veloutsou, Cleopatra

Journal:

Journal of Product & Brand Management

Year:

2018

Language:

english

File:

PDF, 484 KB

english, 2018

10

Universal differences in advertising avoidance behavior: A cross-cultural study

José I. Rojas-Méndez, Gary Davies, Canan Madran

Journal:

Journal of Business Research

Year:

2009

Language:

english

File:

PDF, 306 KB

english, 2009

11

Market Orientation in the Chilean Small Business Context

Rojas-Méndez, José I., Kara, Ali, Spillan, John E.

Journal:

Journal of Global Marketing

Year:

2006

Language:

english

File:

PDF, 1.11 MB

english, 2006

12

The U.S. brand personality: A Sino perspective

Rojas-Méndez, José I., Murphy, Steven A., Papadopoulos, Nicolas

Journal:

Journal of Business Research

Year:

2013

Language:

english

File:

PDF, 188 KB

english, 2013

13

The Japan brand personality in China: is it all negative among consumers?

Rojas-Méndez, José I., Kannan, Dhanachitra, Ruci, Lorena

Journal:

Place Branding and Public Diplomacy

Year:

2019

Language:

english

File:

PDF, 772 KB

english, 2019

14

Explaining the mixed outcomes from hosting major sporting events in promoting tourism

Rojas-Méndez, José I., Davies, Gary, Jamsawang, Jutatip, Sandoval Duque, José Luis, Pipoli, Gina M.

Journal:

Tourism Management

Year:

2019

Language:

english

File:

PDF, 1.65 MB

english, 2019

15

Educational Marketing in the Latin American Context: An Executive MBA Case

Rojas-Méndez, José I., Ahmed, Sadrudin A.

Journal:

Latin American Business Review

Year:

2005

File:

PDF, 742 KB

2005

16

Brand Personalities of Global Wine Exporters: A Collective Reputation Theory Perspective

Rojas-Méndez, José I., Hine, Michael J., Rod, Michel

Journal:

Journal of International Food & Agribusiness Marketing

Year:

2018

Language:

english

File:

PDF, 916 KB

english, 2018

17

Acceptance of Genetically Modified Foods with Health Benefits: A Study in Germany

Rojas-Méndez, José I., Ahmed, Sadrudin A., Claro-Riethmüller, Rodrigo, Spiller, Achim

Journal:

Journal of Food Products Marketing

Year:

2012

Language:

english

File:

PDF, 409 KB

english, 2012

18

Argentine Consumers' Perceptions of the U.S. Brand Personality

Rojas-Méndez, José I., Papadopoulos, Nicolas

Journal:

Latin American Business Review

Year:

2012

Language:

english

File:

PDF, 126 KB

english, 2012

19

A Time Attitude Scale for Cross Cultural Research

Rojas-Méndez, José I., Davies, Gary, Omer, Omer, Chetthamrongchai, Paitoon, Madran, Canan

Journal:

Journal of Global Marketing

Year:

2002

Language:

english

File:

PDF, 290 KB

english, 2002

20

The Ford Brand Personality in Chile

Rojas-Méndez, José I, Erenchun-Podlech, Isabel, Silva-Olave, Elizabeth

Journal:

Corporate Reputation Review

Year:

2004

Language:

english

File:

PDF, 197 KB

english, 2004

21

Time Pressure and Time Planning in Explaining Advertising Avoidance Behavior

Rojas-Méndez, José I., Davies, Gary

Journal:

Journal of Promotion Management

Year:

2017

Language:

english

File:

PDF, 802 KB

english, 2017

22

Ethical Evaluations of Business Students in an Emerging Market: Effects of Ethical Sensitivity, Cultural Values, Personality, and Religiosity

Kara, Ali, Rojas-Méndez, José I., Turan, Mehmet

Journal:

Journal of Academic Ethics

Year:

2016

Language:

english

File:

PDF, 661 KB

english, 2016

23

Torsión de epiplón. Reporte de caso

Zaleta-Cruz, Janny Lizbeth, Rojas-Méndez, Javier, Garza-Serna, Ulises, González-Ruvalcaba, Román, Ortiz de Elguea-Lizarraga, José, Flores-Villalba, Eduardo

Journal:

Cirugía y Cirujanos

Year:

2016

File:

PDF, 833 KB

2016

24

Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers: “Divided loyalties” or “dual allegiance”?

El Banna, Alia, Papadopoulos, Nicolas, Murphy, Steven A., Rod, Michel, Rojas-Méndez, José I.

Journal:

Journal of Business Research

Year:

2017

Language:

english

File:

PDF, 500 KB

english, 2017

25

Consumer preferences of store brands: Role of prior experiences and value consciousness

Kara, Ali, Rojas-Méndez, José I, Kucukemiroglu, Orsay, Harcar, Talha

Journal:

Journal of Targeting Measurement and Analysis for Marketing

Year:

2009

Language:

english

File:

PDF, 165 KB

english, 2009

26

Young Consumers' Evaluation of School Meals

Lülfs-Baden, Frederike, Rojas-Méndez, José I., Spiller, Achim

Journal:

Journal of International Food & Agribusiness Marketing

Year:

2008

Language:

english

File:

PDF, 608 KB

english, 2008

27

Exploring Consumer's Needs and Motivations in Online Social Lending for Development

Mittelman, Robert, Rojas-Méndez, José I.

Journal:

Journal of Nonprofit & Public Sector Marketing

Year:

2013

Language:

english

File:

PDF, 482 KB

english, 2013

28

Omental torsion. Case report

Zaleta-Cruz, Janny Lizbeth, Rojas-Méndez, Javier, Garza-Serna, Ulises, González-Ruvalcaba, Román, de Elguea-Lizarraga, José Ortiz, Flores-Villalba, Eduardo

Journal:

Cirugía y Cirujanos (English Edition)

Year:

2017

Language:

english

File:

PDF, 667 KB

english, 2017

29

Predicting tourism market potential of Chile by use of a qualitative forecasting technique

Kaynak, Erdener, I. Rojas-Méndez, José

Journal:

International Journal of Commerce and Management

Year:

2014

Language:

english

File:

PDF, 104 KB

english, 2014

30

Attitude toward advertising: Does the 7-factor model work in chile?

Dávila, Víctor R., Rojas-Méndez, José I.

Journal:

International Journal of Organization Theory and Behavior

Year:

2001

Language:

english

File:

PDF, 433 KB

english, 2001

31

Understanding Attitude and Behavior of Canadian Consumers Toward Organic Wine

Rojas-Méndez, José I., Le Nestour, Manon, Rod, Michel

Journal:

Journal of Food Products Marketing

Year:

2015

Language:

english

File:

PDF, 186 KB

english, 2015

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